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How to Define a Marketing Project the Right Way

Whenever you give anyone a marketing project to do, here is a simple checklist of the information you should provide. It doesn’t have to be complicated – you can get everything in one short email. But...

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How to Get Marketing Freelancers Up to Speed Fast – Part 1

One of the most important skills to master if you want to outsource marketing effectively – or even if you simply need to educate new hires and get them productive quickly – is teaching your marketing...

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Ideas For Educational Articles

Need ideas for articles that you can use in an email newsletter, a nurture program (email or regular mail), a blog, or just to add to your website to provide keyword fodder for search engines? Here’s a...

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How to Get Marketing Freelancers Up to Speed Fast – Part 2

In the last post, I said that we use a 2-part strategy to educate marketing freelancers effectively and inexpensively. Here’s the second part… Whenever we can, we choose the first project a new...

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Ready for PR?

Before you hire a PR agency or public relations consultant to help you get publicity for your company, you’ll want to do a little self-assessment ahead of time to determine what you have to work with....

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3 Best Questions to Ask Marketing Freelancers

If you are short on time, here are 3 questions that give you the fastest way to identify whether you are talking to someone who really knows what they are doing. 1. What process do you use when you...

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Best Nurture Marketing Blogs

We are going to be celebrating our fifth birthday soon, and in honor of the celebration thought this would be a good time to acknowledge some of the other people who blog about nurture marketing. It...

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