How to Define a Marketing Project the Right Way
Whenever you give anyone a marketing project to do, here is a simple checklist of the information you should provide. It doesn’t have to be complicated – you can get everything in one short email. But...
View ArticleHow to Get Marketing Freelancers Up to Speed Fast – Part 1
One of the most important skills to master if you want to outsource marketing effectively – or even if you simply need to educate new hires and get them productive quickly – is teaching your marketing...
View ArticleIdeas For Educational Articles
Need ideas for articles that you can use in an email newsletter, a nurture program (email or regular mail), a blog, or just to add to your website to provide keyword fodder for search engines? Here’s a...
View ArticleHow to Get Marketing Freelancers Up to Speed Fast – Part 2
In the last post, I said that we use a 2-part strategy to educate marketing freelancers effectively and inexpensively. Here’s the second part… Whenever we can, we choose the first project a new...
View ArticleReady for PR?
Before you hire a PR agency or public relations consultant to help you get publicity for your company, you’ll want to do a little self-assessment ahead of time to determine what you have to work with....
View Article3 Best Questions to Ask Marketing Freelancers
If you are short on time, here are 3 questions that give you the fastest way to identify whether you are talking to someone who really knows what they are doing. 1. What process do you use when you...
View ArticleBest Nurture Marketing Blogs
We are going to be celebrating our fifth birthday soon, and in honor of the celebration thought this would be a good time to acknowledge some of the other people who blog about nurture marketing. It...
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